John O’Leary
Soul on Fire Premiere
Experience Outline
Soul on Fire’s world premiere brought together the St. Louis community, film cast, local media, and supporters for a powerful night rooted in hope and hometown pride. The red-carpet event at Powell Hall blended cinematic celebration with local heritage — showcasing not just a movie, but the story of a St. Louis native’s resilience. From the welcoming atmosphere and film screening to post-screening conversations and media coverage, guests experienced a meaningful, emotional, and unifying moment that honored place and purpose.
Community & Local Pride
The premiere celebrated St. Louis roots and rallied the community around a hometown story of triumph and inspiration.
Film Experience & Event Design
Red-carpet treatment, premiere screening, and carefully curated venue flow created a cinematic and exciting atmosphere for all attendees.
Story & Mission Impact
The event highlighted a message of survival, faith, and hope — reinforcing that this film is about more than entertainment.
The
Challenge
Bringing a Hometown Story to Global Screens
Organizing the premiere meant balancing the expectations of film-industry professionals, local community members, and media — all while honoring the deeply personal and sensitive true story behind Soul on Fire.
The team needed to create an event that felt both polished and emotionally respectful, manage logistics for a crowd of diverse backgrounds, and ensure the setting matched the significance of John O’Leary’s journey.
What’s the Spark?
The Big Blue Point of View
Our focus was on creating a premiere that felt personal to St. Louis while still matching the energy of a national film launch. Soul on Fire is rooted in this city, so we wanted every detail to feel welcoming, thoughtful, and true to the story. The goal was a night that felt both meaningful and celebratory.
Big Blue Spark Team
The
Outcome
A Premiere That Brought St. Louis Together
The premiere brought together cast, community members, and supporters for an evening that felt both polished and personal. Guests were able to experience the film in a setting connected to the story’s roots, creating a strong hometown launch.
The energy in the room, paired with positive reactions, set a promising foundation for the film’s wider release.
From the Client Team
What Our Partner Has to Say
Our goal was to create a premiere that honored the film and the city behind it, and Big Blue Spark helped make that possible. Their support, communication, and understanding of the audience helped shape a night that felt personal and meaningful. The response from guests was overwhelmingly positive.
Soul on Fire Team